Musings of a Marketing Tornado

Content to spark conversation

Heyo! Thrilled you’re joining me for this week’s newsletter which covers: the power of framing, when men carried handbags, stellar marketing from the TSA (yes, them), and the impending ick of DNA going public.

Now let’s have some fun around here!

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Marketing Minute

When thinking of social media accounts that make you chortle, I can practically guarantee the freaking TSA won’t spring to anyone’s mind.

But, their A+ marketing team is knocking it out of the park with their levity and creativity — just look at the audience they’ve…

Musings of a Marketing Tornado

Content to spark conversation.

Heyo! Thrilled you’re joining me for this week’s newsletter which covers: big tech’s collision with history and finance, the immortality of content marketing, and a shout out to the enduring legacy of Arrested Development — a show nearly 20 years ahead of its time.

Now let’s have some fun around here!

Received this newsletter from a friend? Sign up here

Marketing Minute

Years ago, marketing legend Seth Godin boldly decreed that “content marketing is the only marketing left” and frankly, he’s right. It’s an investment in educating your consumers, building trust, and organic SEO.

Social capital = currency

The social capital derived…

Throughout history, ghostwriting has been considered borderline shameful, particularly in Ancient Greece and Rome. Society expected the elite to be spontaneously well-spoken and persuasive in legal and political arenas. A person’s words were perceived as a glimpse of their authentic selves, therefore not penning one’s own thoughts was frowned upon. But that didn’t stop the politicians, senators and noblemen who appreciated the power of persuasion, and happily embraced the skills of literary ghosts to further their ambitions.

Not much has changed since ancient times, except the stigma has finally dissipated. From music to books, to public speeches, some of the…