Musings of a Marketing Tornado

Content to spark conversation.

Heyo! Thrilled you’re joining me for this week’s newsletter which covers: a poignant South Asian jewellery ad which demolished traditional stereotypes, Facebook’s new video speed dating app Sparked, how the world’s first resume still stands the test of time after 500+ years, and why consumers can’t resist the default option.

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Sacré bleu! Looks like Wix took down the landing page to their dud of a campaign last Monday. I’m choosing to believe it was from the onslaught of Tornado traffic — guess we blew them away 🌪️😜

Now let’s have some fun around here!

Received…


Musings of a Marketing Tornado

Content to spark conversation.

Heyo! Thrilled you’re joining me for this week’s newsletter which covers: Wix’s failed marketing attack on Wordpress, Microsoft’s expensive AI acquisition, a flakey case of mistaken identity, and the return of a lost Egyptian city from 3400 years ago.

Now let’s have some fun around here!

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Marketing Minute

Negative ads are risky because of how easily they can backfire. Oftentimes marketers shoot themselves in the foot by failing to read the room — and that’s what Wix did last week.

They launched a “bewildering”, “bizarre” and “distasteful” campaign taking…


Musings of a Marketing Tornado

Content to spark conversation.

Heyo! Thrilled you’re joining me for this week’s newsletter which covers: Budweiser's new ad promoting vaccine awareness, Facebook's monster data breach, WWII history-making pilots, and why Charlie Chaplin was blacklisted by the FBI.

Now let’s have some fun around here!

Received this newsletter from a friend? Sign up here

Marketing Minute

Imagine this sentence in 2019: A beer company promoting vaccines in a new marketing campaign.

Now? It's peak 2021.

This Bud's for you

Budweiser launched their “Good Times are Coming” commercial showcasing all the fun we could be having again soon if enough of us would hurry up and get vaccinated…


Musings of a Marketing Tornado

Content to spark conversation.

Heyo! Thrilled you’re joining me for this week’s newsletter which covers: VW’s disastrous April Fool’s marketing joke, a cat with more academic credibility (and a better wardrobe) than most humans, a cybercrime bust called “Chicken Drumstick”, and a nod to the awe of science.

Now let’s have some fun around here!

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Marketing Minute

Every April Fool’s we can count on a corporate marketing team to embarass themselves with an obtuse stunt. This year proved no different.

Fool me once

The crack squad in VW’s marketing team outdid themselves for April Fool’s when…


Musings of a Marketing Tornado

Content to spark conversation.

Heyo!

Thrilled you’re joining me for this week’s newsletter which covers: advertising as a tool to motivate social change, Vermont students going to school at Macy’s, the link between Viking graffiti and 19th century romance, and the Abilene paradox.

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Today we pour one out for Jessica Walter, the acerbic matriarch who appeared in the inaugural Tornado newsletter as Lucille Bluth only 8 short weeks ago. Were we ever that young? Jessica, we’ll miss your side eye and perfect delivery of cutting remarks.

Enjoy the bounty!

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Marketing Minute

“Historians…


Musings of a Marketing Tornado

Content to spark conversation.

Heyo! Thrilled you’re joining me for this week’s newsletter which covers: Swedish 7-Eleven marketing merch, Russia and Apple’s history-making showdown, whiplash inducing sanctimony from the usual suspects, and the forgotten fine print of Fight Club.

Now let’s have some fun around here!

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Marketing Minute

To promote their new all-day breakfast, 7-Eleven in Sweden launched a limited edition set of pyjamas.

The sizes? Only 7 and 11, of course!


Musings of a Marketing Tornado

Content to spark conversation.

Heyo! Thrilled you’re joining me for this week’s newsletter which covers: Burger King’s flame-grilled marketing failure, a Hollywood hack (but where you’d least expect it), Keanu Reeve in comic book form, and Jeff Bezos’ unrelenting desire to make Amazon one of the cool kids.

Now let’s have some fun around here!

Received this newsletter from a friend? Sign up hereMarketing Minute

Have it your way

Not only did the marketing team at Burger King think this was a fine statement to tweet — on International Women’s Day — they were ambitious enough to run a giant print ad in the…


Musings of a Marketing Tornado

Content to spark conversation.

Heyo! Thrilled you’re joining me for this week’s newsletter which covers: Jay-Z snatching the advertising reins from Don Draper, the voice app no one can stop talking about, the luxury curve, and my interview profile in BCBusiness 🥳 🥂.

Now let’s have some fun around here!

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Marketing Minute

Jay-Z has proven himself an excellent businessman—now he's a stellar advertiser.

Mad Men, move over

His new weed brand, Monogram, launched an ad campaign lambasting the absurdity of current US laws surrounding the devil’s lettuce, while *ahem* other laws remain on the books. …


Musings of a Marketing Tornado

Content to spark conversation.

Wow! First, a tremendous thank you to the folks who took time to send their thoughts in response to last week’s newsletter—please know I read every word. It’s wonderful hearing from the Tornado community’s passionate sock aficionados.

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Thrilled you’re joining me for this week’s newsletter which covers: the Lord’s stance on Air Jordans, how LEGO is raring to gogh, Lisa Kudrow’s underrated talent, and the immortality of human nature.

Now let’s have some fun around here!

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Marketing Minute

Instagram account PreachersNSneakers has embarked on a holy crusade chronicling…


Musings of a Marketing Tornado

Content to spark conversation.

Heyo! Thrilled you’re joining me for this week’s newsletter which covers: the tangible impact of marketing dignity, why Tik Tok is a canary in the coal mine, my quest for the perfect sock and an all-expenses paid jaunt to Vancouver.

Now let’s have some fun around here!

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Marketing Minute

Nearly 70% of the trans community lacks a piece of identification that reflects their chosen name. Harassment, verbal abuse and having services denied are common occurrences for folks who present ID which doesn’t match their gender presentation.

More than just a photo

Most people don’t…

Musings of a Marketing Tornado Weekly Newsletter

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